Great article. In my experience, in B2B it’s much harder to create such a culture, because it’s harder to use your product.
I work in AgTech, so to actually use our product in a meaningful way I need to own a farm 😅
We tried some creative ideas (like partnering with a farm near our offices, giving them the product for free so we could visit them in a mass and better understand how the product is used), but the fact is that still most employees don’t even understand the usage of the product.
Great article. In my experience, in B2B it’s much harder to create such a culture, because it’s harder to use your product.
I work in AgTech, so to actually use our product in a meaningful way I need to own a farm 😅
We tried some creative ideas (like partnering with a farm near our offices, giving them the product for free so we could visit them in a mass and better understand how the product is used), but the fact is that still most employees don’t even understand the usage of the product.